01Authorized assortmentCommissary Launch Programs
Structured first-placement programs for DeCA commissaries — the savings-driven grocery anchor of base life, and the highest-trust entry point for a new consumer brand.
Capital & Growth · The Military Retail Channel
Your Brand.Mission-Ready.On Base Shelves.
Military Capital.com is a B2B growth desk that pairs emerging consumer brands with the capital, category strategy, and go-to-market support they need to win in the commissary, exchange, and on-base store channel — and to scale to the families who shop it every day.
Get FundedBridge, slotting, and growth capital matched to a real launch plan.
Get SeenReach the buyers and category managers who set the on-base assortment.
Get PlacedA clear path onto commissary and exchange shelves nationwide.
Grow FasterMove from first meeting to multi-base rollout, faster.
ScaleCarry proven programs into new commands, regions, and channels.
Where military-retail wins are made
Real growth programs across the military channel.
Most emerging-brand wins in the military retail channel run through six program types. Knowing the program shapes the capital ask, the assortment fit, and the path to base shelves.
01Authorized assortment
02General merchandiseExchange & PX/BX Retail
Branded retail across exchange storefronts and shoppes — health, beauty, snacks, and lifestyle goods placed in front of active-duty members and their families.
03Funding the launchGrowth & Slotting Capital
Working-capital, slotting, and inventory financing matched to a vetted launch plan — so a great brand is never held back by the cost of getting on shelf.
04Mission-alignedVeteran & Service-Owned Brands
A dedicated track for veteran-, military-spouse-, and service-owned brands — pairing founder capital with category mentorship and a warm introduction to base buyers.
05Dining & moraleOn-Base Foodservice & Canteen
Programs for dining facilities, canteens, and morale-and-welfare outlets — the made-to-order and grab-and-go formats that feed a base every single day.
06Logistics built-inResale & Distribution Support
Distributor matchmaking, resale-system onboarding, and compliance support so a placement turns into reliable, repeatable replenishment across every command.
Capital MatchmakingFunding sources aligned to launch stage, margin, and channel risk.
Channel Readiness DeskAssortment, pricing, and compliance prep built for military resale.
Real Solution CenterPack, price, and placement guidance from operators who know the channel.
$120M+Growth capital introduced to channel brands
600+On-base resale outlets in network reach
20+Commands & resale systems served
Inside the Network
Your direct line to military retail.
Our core line-up of growth resources — and the broader Conzumables network — connects your brand with the right capital, buyers, departments, and channels across the military retail ecosystem. A better way for brands to get funded and get on shelf.
On-Base Retail
- Commissaries
- Exchanges (PX / BX)
- Base Convenience
- Mini-Marts & Shoppes
- Morale & Welfare Stores
Capital & Growth
- Growth Capital
- Slotting & Inventory Finance
- Bridge Funding
- Founder Equity
- Grant & Match Programs
Distribution
- Resale Distribution
- Distributor Networks
- Foodservice Distribution
- Redistribution
Other Topics
- Category Management
- Resale Compliance
- Slotting Fees
- Veteran-Owned Programs
- Funding Brands
Connect with the right buyers
Secure capital to launch and scale
Drive consideration and sales
Deliver measurable results
The Growth Desk
Real founders. Real capital. Real base shelves.
Every quarter the Military Capital growth desk takes on a curated cohort of emerging brands — diligenced like an investment, packaged like a launch, and walked into the buyers who set the on-base assortment. It is the easiest way for a category manager to scout the next channel-ready brand without leaving their desk, and the fastest way for a founder to find capital and shelf in one place.
What every brand on the growth desk receives
Capital Match
Funding sources matched to your stage, margin, and rollout plan.
Buyer Brief
A tight, channel-ready brief built for the category managers who buy resale.
Channel Diligence
A clear-eyed read on margin, compliance, and resale-system fit.
Pack & Price Read
Channel-fit guidance on pack, price, and the program that wins placement.
Assortment Snapshot
Where your brand lands in the set and the adjacencies that lift it.
Launch Playkit
A staged sampling, demo, and replenishment plan from approval to shelf.
Mission Story
Your origin and values told the way base buyers and families respond to.
Momentum Snapshot
Velocity signals and pilot results that make the buy easy to say yes to.
One desk. Endless opportunity.Diligence. Fund. Brief. Connect. Place. Scale.
The team behind the network has
100+ Years
in the business
A legacy of experience. A future of opportunity.
Four generations of grocery, finance, brand building & distribution excellence — now pointed at the brands serving the men and women in uniform and their families.
A Post Commissary Counter
Our story starts behind a post commissary counter — built on service, community, and a belief that the families on base deserve great brands at a fair price.
Certified Grocers
We grew alongside the industry as a proud member of certified grocers — contributing to one of the strongest buying and marketing cooperatives.
Global Brands
We partnered with iconic global companies in consumables, merchandising, and shopper engagement across both civilian and resale channels.
Emerging Brands
Co-founders and builders of successful brands — taking emerging products from concept to shelf, and from first round to scale.
Built to Scale
Today we run our own growth desk and distribution network, helping brands find capital and get to market everywhere service members and their families shop.
Channel ExpertsDeep expertise across commissary, exchange, and on-base resale.
Brand BuildersProven success developing and scaling winning brands.
Capital AccessOur network. Your runway. National reach, local touch.
Relationships That LastBuilt over decades. Focused on the future.
Building a stronger military-retail industry. Together.
Key trade associations & trade shows.
Uniting professionals across the commissary, exchange, and military-resale sectors to promote innovation, growth, opportunity, and a stronger channel for the families it serves.
Military Resale
Honor. Value. Forward.ALAAAFES PartnersNEXCOM NetworkCoast Guard ExchangeDeCA Industry Council
Grocery & Consumables
Sustainable. Essential. Trusted.FMINACSConsumer Brands Assoc.Specialty Food Assoc.
Veteran Business
Mission-aligned & founder-led.NVBDCVOB AllianceBunker LabsStreetShares Network
Leading trade showsAmerican Logistics ForumMilitary Resale ExpoExchange Buyers SummitCommissary Industry ShowVeteran Brands Showcase
Channels (Resale Systems)
Connecting brands to military distribution.
The Conzumables growth network helps brands, retailers, and operators navigate the military retail channel by aligning the right brands and capital with the right resale systems for growth.
Commissaries
- DeCA
- CONUS Stores
- OCONUS Stores
- Guard & Reserve
- Commissary Online
Exchanges
- AAFES (Army & Air Force)
- NEXCOM (Navy)
- MCX (Marine Corps)
- Coast Guard Exchange
- Exchange Online
On-Base Convenience
- Express / Shoppettes
- Mini-Marts
- Class Six
- Troop Stores
Foodservice & Distribution
- DLA Troop Support
- Resale Distributors
- Foodservice Distribution
- Redistribution
E-Commerce & Digital
- ShopMyExchange
- Commissaries.com
- Authorized DTC
- Veteran Marketplaces
- Resale E-Comm
Every command, every coast
Core customers across all 50 states & overseas.
We map the resale customers that are prime for your launch efforts — base by base, command by command. We have the channels, the relationships, and the capital network to put your brand in front of buyers everywhere service members and their families shop.
50States covered
100+Years of combined experience
8Resale channels served
GlobalCONUS & OCONUS reach
Get your brand on base
Bringing a new brand to the military channel?
Send your category, capital needs, target commands, and current launch status. The growth desk responds with a channel-fit read, a capital match, and a clear path to base shelves.